While trends are always changing and evolving in the digital marketing world, financial companies have been somewhat slow to jumping on the digital bandwagon. There are many rules and regulations regarding how financial companies can and can’t communicate with their customers and investors.
The Facebook page was set up on the 6th of February 2014. The response was phenomenal. Our initial focus was to introduce the page to users from the church as well as to companies who have signed up for stalls at the market. We created links using Facebook pages and mentions on the Durbanville Plaasfees page posts. From the 20th of February we started to upload daily images showcasing the market’s diversity – all images were optimised according to the new Facebook image sizes for maximum display in newsfeeds. We incorporated the web site URL as well as the Computicket logo to push online ticket