Running a blog is the sort of work one is inclined to think would be easy. And it is, but only in relative terms – in comparison to working in a coal mine, for instance. But in terms of how you’ll actually be thinking of it, well, it’ll soon turn out to be one helluva lot harder than you’ve convinced yourself it’ll be. Sure, you can do it from home, and can occasionally fluff out your word count with some shrewd thesaurusing; but you’re still facing the usual ruthless deadlines, demanding customer base, and sea of competitors who you need to beat out. And for