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Globally inbound marketing has seen the highest increase in budget spending and focus. In South Africa we are seeing variable applications of inbound marketing; if you are not looking at this seriously you are falling behind on your positioning as a brand and company. Inbound marketing – for those who don’t know – are methods you can apply to draw traffic to your site. This is done via content marketing and is underscored by your social media channels, newsletters and search engine optimisation. Here are 5 reasons why you should be taking inbound marketing serious. Build credibility on-line The key feature that sets a site apart from